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Podcasts Mission Admissions Episode 3
Understanding Your Audience, Content Marketing Strategies, and Being a Working Mom
About the Episode
The what's what...
On the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.
Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother.
This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.
Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About the Podcast
Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.
Adrienne Barnes is the founder of Best Buyer Persona and a well-known B2B SaaS content marketing consultant. When she’s not helping companies identify and understand their target audiences, Adrienne uses her customer research skills to create unique content marketing strategies. She’s worked with amazing companies such as Catchpoint, Monday.com, Audiense, Stripe, Demio, Unbounce, and Smartling.
Sponsor Spots
We partner with the best, to provide the best information.
Gecko
Gecko is a student engagement platform that offers customizable modules designed to compliment your institutions CRM and SIS. Gecko's plug and play modules enable your team to deliver memorable student experiences at scale while lightening the load on your team. Some of their key offerings include a cutting edge Events module, Chatbot, Cloud Call Center and many more. If you want to level up how you engage with prospective students without disrupting your current processes or ripping out all of your tech, you need to check out Gecko.
learn moreMission Admissions
Jeremy Tiers, a well-known speaker in college admission, enrollment marketing, and leadership circles is your host for Mission Admissions. Join him every other week as he sits down with industry leaders and difference makers from both inside and outside of Higher Ed.
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