Authenticity, Storytelling, and Speaking Their Language

Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.

Lindsay Hotmire is a brand storyteller and story coach who helps solopreneurs, entrepreneurs, and brands (including IHG, Disney, and Coca-Cola) nail their positioning, own their value, and cut through the noise to get their message to stand out. Creator of The UNbrand METHOD®, Lindsay’s unique, story-finding method has been featured at numerous events including the Content Marketing Institute, Inbound, and Content Marketing World, as well as with podcast audiences across the globe. Lindsay lives in the Midwest with her husband and is an almost empty-nester mom to four kids.