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About the Episode

The what's what...

Today’s episode is a great conversation I had with Lindsay Hotmire. We discussed authenticity and why we crave it as humans, the authenticity flywheel that she created, building community, the importance of positioning when it comes to defining your brand, as well as what makes a story memorable and how to become a better storyteller. Lindsay also shared some details about her son’s college search, and what she thinks about the Oxford comma. 

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Jeremy Tiers


Jeremy Tiers

An expert in communication, relationship development, and leadership, Jeremy Tiers has quickly become a recognizable name and speaker in college admission and enrollment management circles. He is the Senior Director of Admissions Services for Tudor Collegiate Strategies and leads their efforts in partnering with colleges and universities across the country. Colleges and Universities rely on Tudor Collegiate Strategies (TCS) to train their admissions staff, help them personalize enrollment communications, and to increase engagement from prospective students and their parents during all stages of the college search process.

Lindsay Hotmire


Lindsay Hotmire

Lindsay Hotmire is a brand storyteller and story coach who helps solopreneurs, entrepreneurs, and brands (including IHG, Disney, and Coca-Cola) nail their positioning, own their value, and cut through the noise to get their message to stand out. Creator of The UNbrand METHOD®, Lindsay’s unique, story-finding method has been featured at numerous events including the Content Marketing Institute, Inbound, and Content Marketing World, as well as with podcast audiences across the globe. Lindsay lives in the Midwest with her husband and is an almost empty-nester mom to four kids.

Mission Admissions

Mission Admissions is a bi-weekly show hosted by Jeremy Tiers from Tudor Collegiate Strategies. Tune in as Jeremy sits down with leaders in other industries to see what advice, tips and strategies can be applied to the Higher Ed admissions space. 

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