Business-Savvy Approach to Transforming Marketing and Enrollment Strategies

Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the Chief Marketing Officer at Carroll Community College. With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives. Under Maya's leadership, the Marketing and Creative Services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team's efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College's website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution's online presence and accessibility. Maya's strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College's strategic goals but also positively impacts students' lives by highlighting the value and opportunities offered by the institution.

Dr. Anthony J. Iacono became the third president of County College of Morris in September 2016. He is committed to the mission of community colleges because of their ability to change lives and strengthen communities. Dr. Iacono is convinced that the keys to success are rooted in faith, life-long learning, strong community partnerships, and understanding the responsibility of caring for others. As a member of the American Association of Community College’s Commission on Economic and Workforce Development, chair of the New Jersey Presidents’ Council – consisting of all higher education institutions in N.J., the vice-chair of the Morris County Chamber of Commerce, treasurer for the state’s technology consortium NJEdge, and a board member for NJBIA and the NJ Humanities Council, Dr. Iacono is committed to leading with impact. He has been recognized by NJBiz as one of its Power 50 Educators for the past four years and has been named on NJ-ROI’s Influencers in Higher Education list for the past three years. Iacono was also included in New Jersey’s Power 50 Manufacturing Leaders by NJBIZ, 2019. He has received numerous recognitions from the U.S. House of Representatives, the N.J. Legislature, and from numerous community organizations in Morris County. Dr. Iacono received his Ph.D. in American History from Mississippi State University, his M.A. and B.A. in American History from the University of Central Florida, and his Associate in Arts degree from Indian River Community College. He is proud to be a Morris County resident and honored to lead N.J.’s best college.

Melissa Albright has over 10 years of successful experience in both sales and marketing in private industry and has 10 years of experience as an educator. As a community college graduate, she knows first-hand the positive impact community colleges can have on students and their families. She is dedicated to ensuring communities are aware of the life-changing benefits of attending a community college such as CCM. Through teaching and serving, she has grown to understand that everyone has their own life story and Melissa makes it her mission to create and cultivate a positive culture that leads to strong and effective team results. In August of 2020, Melissa joined CCM as the first Executive Director of Marketing and Public Relations. In November 2022, Melissa was named the District Rising Star for the National Council of Marketing & Public Relations (NCMPR) and then was named the National Rising Star in March of 2023. Under her leadership, the marketing team was awarded three district gold awards and a bronze award. They also received a National gold award for DEI Marketing. In addition to being recognized by NCMPR, in partnership with the grants department, her team was a top ten national finalist in the Lumina Foundation’s Million Dollar Community College Challenge, amongst hundreds of submissions. CCM received $100,000, and since has received an additional $150,000 from Lumina Foundation for environmental branding. In July of 2022, CCM restructured, naming Melissa as the first Vice President of Marketing, PR & Enrollment Management at CCM, allowing her to bring forward the culture change and results she had achieved in marketing. Since that time, CCM’s enrollment has increased consecutively every semester both in credit and workforce programs. Since the restructuring, she has helped CCM receive an additional $2.4 Million in grant funding. Melissa received her Bachelor of Science in Business Administration, with a degree in marketing, from the University of Central Florida and an Associate of Arts in Business from Indian River Community College. Following college, she earned teaching certificates in both business and special education. As a strong supporter and educator of individuals with disabilities, Melissa has volunteered at her church teaching Sunday school and served as a buddy for students who are in middle school alongside her husband Dave. She is very proud of their four children and granddaughter.