From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

Maya Demishkevich is a distinguished marketing and communications professional, currently serving as the Chief Marketing Officer at Carroll Community College. With over 15 years of experience in higher education marketing, Maya has developed a reputation for excellence, particularly in the realms of digital media and education marketing. Her expertise extends to leveraging academic research and industry best practices to drive success in various marketing initiatives. Under Maya's leadership, the Marketing and Creative Services team at Carroll Community College has achieved significant recognition for their innovative and impactful work. The team's efforts have been honored with six Medallion Awards from the National Council for Marketing & Public Relations (NCMPR), showcasing outstanding achievement in design and communication. These accolades include three Gold Awards, one of which celebrated the redesign of the College's website for its user-friendly interface and vibrant portrayal of campus life, significantly enhancing the institution's online presence and accessibility. Maya's strategic approach to social media and marketing has been instrumental in addressing challenges related to content development and engagement, setting a standard for excellence in community college marketing. Her work not only supports Carroll Community College's strategic goals but also positively impacts students' lives by highlighting the value and opportunities offered by the institution.

Lisa Slappy is the Chief Communications Officer at Carroll Community College and began working at Carroll in 2022. In this capacity, she is responsible for building internal and external support, conducting public and community relations activities, and enhancing the visibility, image, and reputation of the College. She is the Public Information Officer and the spokesperson for the college. She serves as a member of the President’s Executive Team and represents the initiatives, needs, and activities of the College to all audiences. Prior to this position she was the Chief Communications Officer at a federal contracting company. She was responsible for planning, executing, reporting, and managing internal and external communications that increased brand visibility for a federal contracting staffing company. This included branding, industry relations, media relations, community engagement, marketing, social media, public affairs, strategic and corporate communications. She provided strategic communication counsel and oversight on all business facets and prepared plans for highly successful marketing campaigns and monitored ongoing campaign performance to ensure proper execution while maintaining effective strategic relationships. She prepared the executive team for all communication engagement and was the company’s principal spokesperson and communication adviser. She holds an MBA and a Master of Science in Management and Public Relations from the University of Maryland Global Campus. She also holds a Master of Science in Administration from Central Michigan University and a Bachelor of Science in Communications from UMGC.

As idfive’s Lead Strategist, Peter applies his extensive experience in education marketing, nonprofit positioning and development, and institutional branding to various client projects. Before joining idfive, Peter served as the Vice President of Communications and Planning at the University of Baltimore for 13 years. While at the university, Peter supervised the university’s marketing, advertising, web relations, social media, public and media relations, crisis management, and special events. He was also a member of the President’s executive office and helped the university achieve its highest student population in history. Peter is the former Co-Founder and Principal of TBD+, an agency that specializes in education branding and recruitment, nonprofit positioning, and the development and implementation of strategic plans. While with TBD+, Peter worked with clients such as the Clinical Legal Education Association, the University of Maryland School of Nursing, and Helia Health and Wellness. Peter is a summa cum laude graduate of Tufts University, has an M.F.A. in Theater from Wayne State University, and has served as an adjunct professor at the University of Baltimore and guest artist at Northwestern University.