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About the Episode

The what's what...

About the Episode: In this special live episode from the NAGAP GEM Summit in Louisville, Kentucky, Shane Baglini, the Senior Director of Marketing at Muhlenberg College, joins us to discuss the integration of AI tools in higher education marketing and admissions. Shane shares his experiences with using Element451 to enhance Muhlenberg’s graduate programs, the benefits of AI in creating efficient communication strategies, and his take on the evolving landscape of educational technology. This episode is packed with insights from the front lines of higher education innovation, offering valuable lessons for institutions looking to adopt similar technologies.

Takeaways

  1. Integration of AI in Marketing and Admissions: Shane highlighted how AI, specifically through platforms like Element451, is revolutionizing graduate admissions at Muhlenberg College by automating and personalizing communications.
  2. Challenges and Rewards of Technology Adoption: Discussion on the skepticism around AI in higher education and how Muhlenberg College is navigating these challenges to improve operational efficiency.
  3. Real-World Application of AI Tools: Shane shared specific examples, like the creation of a 12-month marketing campaign in real-time, demonstrating the practical benefits of AI in streamlining tasks.
  4. Professional Development and Networking: Insights from the NAGAP conference emphasized the importance of community learning and networking among professionals in graduate enrollment management.

Calls to Action

  • Subscribe to stay ahead with insights from higher education leaders.
  • Explore how your institution can leverage technology to enhance student engagement and enrollment.
  • Consider the impact of centralized communication strategies and AI in your outreach efforts.
  • Engage with Daniella and Brendan at our annual Engage Summit conference in Raleigh, NC June 25-26. Use the code Enrollify50 for $50 off. 
  • Join the Enrollify community for more resources and discussions on innovative higher education marketing strategies.

Connect With Our Co-Hosts:

Daniella Nordin
https://www.linkedin.com/in/daniellanordin/

Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network: In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news —  Daniella and Brendan will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200. 

Learn more and register at engage.element451.com — we can’t wait to see you there!



About the Podcast

Daniella Nordin

Host

Daniella Nordin

Daniella Nordin is a marketing and communications leader with over 15 years of experience specializing in higher education marketing and engagement. In her role as Director of Customer Success and Engagement at Element451, she leads a team dedicated to ensuring exceptional customer experiences. With a focus on collaboration and communication, Daniella builds bridges between customers and internal teams, ensuring alignment and driving outcomes that exceed expectations. Her leadership has been instrumental in implementing marketing strategies that drive growth and increase visibility and influence. Daniella holds a Bachelor's degree in Communications from The Ohio State University and a Master’s, also in Communications, from the University at Albany, SUNY. She is committed to staying at the forefront of industry trends and best practices in higher education marketing and engagement. She thrives on the opportunity to make a meaningful impact and is driven by her passion for helping colleges and universities achieve their goals.

Brendan Henkel

Host

Brendan Henkel

Brendan Henkel is a dynamic force in the tech and education sectors, leading as the Manager of Solutions Engineering at Element451 with a unique flair for merging technology with learning. Not only is he a seasoned expert with 13 years in higher education, but Brendan is also the undisputed Disney nerd in his circles, bringing joy and insights with a touch of magic. In his illustrious career, particularly his 10 years on the institution side, Brendan has mastered the nuances of enrollment management and financial aid, shaping futures with his strategic acumen. His philosophy is simple yet profound: create welcoming spaces and prioritize understanding others. This approach has been the bedrock of his ability to foster lasting, fruitful partnerships. Brendan's superpower lies in his dedication to building personal connections, believing them to be the key to success in any endeavor. Adding another layer to his multifaceted persona is his enthusiasm for AI, positioning him as both an enthusiast and an evangelist in this rapidly evolving field. With a master's degree in New Media Journalism, Brendan seamlessly blends his educational background with his passion for tech, Disney, and AI, offering a captivating narrative that's both informative and entertaining.

Shane Baglini

Interviewee

Shane Baglini

Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

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