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Confessions of a Higher Ed Social Media Manager
Episode 7
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Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.
Kellen Manning
Kellen currently works as the Director of Digital Public Relations for the Office of Strategic Communications at Penn State University where he oversees the long-term strategy of the flagship Penn State social media accounts and the social media team. In the past, he has worked at Boston University, MIT, and Harvard in digital and social media roles across alumni relations, student life, admissions, and undergraduate communications.
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learn moreTune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
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