Podcasts
Confessions of a Higher Ed Social Media Manager
Episode 14
Stream:
Subscribe to Show:
Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.
Dani Dean
As the Associate Director of Social Media at The Ohio State University, Dani Dean oversees the social media strategy for the enterprise social accounts with a focus on growing the brand, engagement and lead generation across the university. She builds collaborative relationships across Ohio State by leading the Social Media Community of Practice, a group of 100+ marketers and communicators interested in creating or expanding the social presence of their colleges and departments at the university. She also serves as a social media consultant for the university, concentrating on best practices, creating content strategies and guiding enterprise-wide social media campaigns. Before her current role, Dani was the Social Media Production Manager for Ohio State and led the creative direction and content creation for the university on social. She has a background in sports digital media as a broadcast journalist, social media manager and content creator for The Ohio State University Department of Athletics and local news stations. She graduated from Ohio University with a Bachelor of Science in Journalism degree. Outside of the social media world, she loves to travel, hike, try new workout classes, go to concerts and sporting events (especially the Cincinnati Bengals) and walk her mini Goldendoodle, Cooper.
We partner with the best, to provide the best information.
Advanced Student Engagement CRM
Element451 is the next generation AI student engagement platform helping institutions create meaningful, personalized, and engaging interactions with students. Fueled by intelligent automation and deep data insights, teams are free to focus on what matters most — building real connections with students.
learn moreTune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
.jpg)
