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Confessions of a Higher Ed Social Media Manager
Episode 12
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Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.
Sallie Poggi
A proud Aggie alum, Sallie serves as executive director for Strategic Communications. She oversees operations and administrative functions and leads the executive communications unit. She guides the overall strategy for the office to creatively engage audiences, support executive communications strategy, and ensure the expanded awareness of UC Davis. Prior to her current role as executive director, Sallie served as the UC Davis social media director where she led strategy for how the University creates community and shares diverse stories on the flagship channels of UC Davis, executive social media channels, and Undergraduate Admissions channels. She was responsible for providing strategic guidance, governance, and policy to the University's network of more than 130 social media communicators. For the decade before joining UC Davis in 2015, she worked at global PR firms, consulting with national and international brands. She helped large consumer brands and government agencies to embrace and transform their businesses by developing social-media strategy, content strategy, marketing plans, and engagement campaigns. Sallie lives in Sacramento with her husband, two sons, and two crazy, little min-pin dachshund dogs.
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learn moreTune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
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