Podcasts
Confessions of a Higher Ed Social Media Manager
Episode 10
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Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.
Jenn Crim
Jenn Crim is an organic social media creative and strategist based in Nashville, Tennessee. She’s an entertainment social media manager in Music City working with country music brands The Grand Ole Opry, The Ryman Auditorium, Blake Shelton’s Ole Red and Austin City Limits Live. Jenn focuses on growing social audiences, creating unique content and connecting artists and fans on social media and beyond.
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learn moreTune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. Jenny Li Fowler analyzes the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
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