About the Episode
The what's what...
This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form.
At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight prospective students.
Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.
About the Podcast
Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
We partner with the best, to provide the best information.
A video engagement platform
Video. You know you need it. You know it’s all but expected from Gen Z. But you’ve got no time, little budget, and your marcomm department is two months late on those new program brochures they promised...so asking them to help with a video? Forget it. But what if video could be as simple as sending an email to a prospective student? Meet Goodkind — an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.learn more
On this weekly segment, Mickey Baines from Kennedy & Company and Zach Busekrus from Enrollify discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack.
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