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About the Episode

The what's what...

In this special bonus episode of I Wanna Work There, Enrollify host Eddie Francis chats with Jaime Hunt about her LinkedIn post calling attention to the low salary range of a marketing and communications position with very demanding, and maybe even unrealistic, expectations. And it triggered quite the reaction from other LinkedIn users. Eddie and Jaime, with their candid charm, dissect the job listing, the implications of such positions on the industry and professionals navigating their careers, and how all of it impacts institutions’ employer brands.

Key Takeaways:

  • The Challenge of Being a "Marketing Unicorn": Discussion on the unrealistic expectations set for positions requiring a broad set of skills ranging from PR to event management.
  • Salary Expectations vs. Reality: A critical look at how low salary offerings contrast sharply with the high demands of certain roles in higher education marketing.
  • Unpacking Job Descriptions: Analysis of how job descriptions may mislead or intimidate potential applicants by demanding an extensive array of skills and competencies.

Guest Name: Jaime Hunt, host of Confessions of a Higher Ed CMO


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Connect With Our Host:
Eddie Francis
https://www.linkedin.com/in/eddiefrancis/
https://twitter.com/eddiefrancis

About The Enrollify Podcast Network:
I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Eddie Francis

Host

Eddie Francis

Eddie Francis, a brand strategy consultant, award-winning broadcaster, podcaster, and speaker, is driven by the deep belief in the importance of being valued. As the founder of Edify Ventures, a consultancy focusing on personal and employer branding, Eddie hosts "I Wanna Work There!" on employer branding in higher education and "For Our Edification" on personal leadership. With a background in radio, including hosting the "HBCU Lifestyle Podcast," Eddie's contributions extend to various platforms, earning him recognition as one of New Orleans Magazine's "30 People to Watch." In higher education, he played pivotal roles in brand identity, communications, and enrollment growth. As a speaker, Eddie shares leadership insights with college students and has contributed to the book "Leadership to Letters." Eddie holds a Master of Professional Studies in strategic leadership and a Bachelor of Arts in mass communication. Proudly affiliated with Alpha Phi Alpha Fraternity Inc., he is the husband of Dr. Halima Leak Francis and the father of Stevie.

Jaime Hunt

Interviewee

Jaime Hunt

Transformation has been a hallmark of Jaime's career. In nearly 20 years working in higher education, she been part of four university rebrandings and five website overhauls. She's been hands-on in the development of an integrated marketing communications model at three institutions. As a result, she has gained extensive expertise in brand strategy, recruitment marketing, internal communications, crisis communications, issues management, online innovation, and media relations. She also has in her portfolio government relations and, for two years, she oversaw a public radio station. She is currently the vice president for university communications and chief marketing officer for Old Dominion University, a 23,000-student public R1 research institution in Coastal Virginia. Prior to her current role, she was the vice president and chief communications and marketing officer for Miami University (the one in not-as-sunny Oxford, Ohio). She also served in marketing and media relations leadership roles at Winston-Salem State University (North Carolina), Radford University (Virginia), the University of Wisconsin Oshkosh, and Northwestern Health Sciences University (Minnesota). Her background also includes more than four years as a print journalist and three years working for nonprofits and in nonprofit consulting. She earned my bachelor's degree in journalism from the University of Minnesota and her master's degree in integrated marketing communications from West Virginia University.

I Wanna Work There

A great employee experience equals a great student experience. In a time where employee recruitment and retention is more challenging than ever, I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.

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