Ep. 20: Social Media and Talent Attraction

About the Episode

The what's what...

About the Episode: On episode 13, Emmalee Amthor, touched on her use of social media as part of her employer branding strategy at Saginaw Valley State University. This episode furthers the social media conversation by taking a look at how to leverage social media to attract the faculty and staff that you want to your institution.

Here are your takeaways for episode 20:

You will learn what considerations need to be made before including social media in your talent attraction strategy.
You will also get an idea of how to choose the platforms that are best for your strategy.
You will also learn what it means for an institution to be authentic in using social media to attract talent.

About the Show: I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.

About The Enrollify Podcast Network: I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Eddie Francis

Eddie Francis, a brand strategy consultant, award-winning broadcaster, podcaster, and speaker, is driven by the deep belief in the importance of being valued. As the founder of Edify Ventures, a consultancy focusing on personal and employer branding, Eddie hosts "I Wanna Work There!" on employer branding in higher education and "For Our Edification" on personal leadership. With a background in radio, including hosting the "HBCU Lifestyle Podcast," Eddie's contributions extend to various platforms, earning him recognition as one of New Orleans Magazine's "30 People to Watch." In higher education, he played pivotal roles in brand identity, communications, and enrollment growth. As a speaker, Eddie shares leadership insights with college students and has contributed to the book "Leadership to Letters." Eddie holds a Master of Professional Studies in strategic leadership and a Bachelor of Arts in mass communication. Proudly affiliated with Alpha Phi Alpha Fraternity Inc., he is the husband of Dr. Halima Leak Francis and the father of Stevie.

Interviewee

Jenny Li Fowler

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.

I Wanna Work There

A great employee experience equals a great student experience. In a time where employee recruitment and retention is more challenging than ever, I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.