Podcasts I Wanna Work There Episode 21

Social Intelligence and the Employer Branding Strategy

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About the Episode

The what's what...

About the Episode: The conversation about social media and employer branding continues with a look at social intelligence. Like potential students, higher ed job seekers are investigating campuses while current employees are using social media to promote their work, discuss what’s happening at their institutions, and more. There are also those online users who are voicing their opinions about campuses where they used to work. However, too many administrations are unaware of how this online activity impacts their employer brands. Liz Gross visited “I Wanna Work There!” to chat about social intelligence, and she gave tips that any college or university can use for great employer branding.

Here are your takeaways for episode 21:

You’ll learn what social intelligence is and how it is used in higher ed.
You will hear about what faculty and staff are talking about on social media.
Finally, you get an idea of how higher ed job seekers, especially Generation Z and marginalized , are using social media and other online platforms to investigate the quality of the employee experience on campuses.

About the Show: I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.

About The Enrollify Podcast Network: I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Eddie Francis

Eddie Francis, a brand strategy consultant, award-winning broadcaster, podcaster, and speaker, is driven by the deep belief in the importance of being valued. As the founder of Edify Ventures, a consultancy focusing on personal and employer branding, Eddie hosts "I Wanna Work There!" on employer branding in higher education and "For Our Edification" on personal leadership. With a background in radio, including hosting the "HBCU Lifestyle Podcast," Eddie's contributions extend to various platforms, earning him recognition as one of New Orleans Magazine's "30 People to Watch." In higher education, he played pivotal roles in brand identity, communications, and enrollment growth. As a speaker, Eddie shares leadership insights with college students and has contributed to the book "Leadership to Letters." Eddie holds a Master of Professional Studies in strategic leadership and a Bachelor of Arts in mass communication. Proudly affiliated with Alpha Phi Alpha Fraternity Inc., he is the husband of Dr. Halima Leak Francis and the father of Stevie.

Interviewee

Liz Gross

Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

I Wanna Work There

A great employee experience equals a great student experience. In a time where employee recruitment and retention is more challenging than ever, I Wanna Work There! takes a look at how colleges and universities can develop competitive, compelling employer brands. Join us for an honest and solutions-based look at the issues that surround institutions positioning themselves as employers of choice.