Podcasts Talking Tactics Scaling Down Events For Big Yield...

Scaling Down Events For Big Yield Wins

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About the Episode

The what's what...

About the Episode: When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing — all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.

Special shoutout to Kaylan Gaines and Dee Dee Wallace at WCTC who made Admission Accomplished a tactic we all want to try!

Check out Admission Accomplished: https://www.wctc.edu/events/admission-accomplished/index.php

About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Mission Admissions and Higher Ed Pulse.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Day Kibilds

Day is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.

Interviewee

John McGreal

John McGreal currently serves as the inaugural Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. Previously, he worked for Rockford University, the University of Alabama, and Bellin College. John has also served as the President of the Wisconsin ACAC, chair of the WACAC government relations committee, and numerous other roles related to conference planning and professional development. John's passion is using data to make informed decisions, process improvement, and college access.

Talking Tactics

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.