Podcasts Talking Tactics Listening On Social For Over 10x...

Listening On Social For Over 10x More Engagement

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About the Episode

The what's what...

About the Episode: Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manager for the university, she decided to devote at least as much time to social listening (and responding, and reposting) as content creation. The results have been incredible for RFU: In under one year, their mentions have gone from 600 to 7,200 (that’s over 1,000% increase), and the number of people engaging on social (aka unique authors) from 170 to 1,600. Want to reach more people on social? Rebalance your listening to posting ratio and get these astonishing results.

About The Enrollify Podcast Network
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Some of our favorites include Mission Admissions and Higher Ed Pulse.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit:
Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

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Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Day Kibilds

Day is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.

Interviewee

Sabreen Alfadel

Sabreen Alfadel is the Digital Communications Specialist with the Division of Marketing and Brand Management at Rosalind Franklin University of Medicine and Science, where she’s responsible for establishing and executing a strategy for the university’s social media channels. She specializes in content development for social media efforts and initiatives, actively engages in online conversations with prospective students, enjoys building connections around campus, and takes pride in revealing the university’s tight-knit community across social platforms. In Sabreen’s free time, she likes to attend concerts, cook, travel and discover new restaurants.

Talking Tactics

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.