Podcasts Talking Tactics Walk the Walk on DEI and Amplify...

Walk the Walk on DEI and Amplify Reach with Raw Authentic Stories

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About the Episode

The what's what...

What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the University of Chichester centered around authenticity and honesty. In the third series of the podcast, she wanted to feature true stories from her campus’ minority and underrepresented groups, even when the stories weren’t all positive. As a result, the university reached almost 10 times its student population on social, doubled the engagement from non-followers, and won a few awards, including the ContentEd Champion for DIversity, Equity and Inclusion Award in 2022 and the National Student Pride Inclusive University of the Year Award in 2023.

Watch the Be You podcast series three episodes: https://youtube.com/playlist?list=PLMwhF7NaFQJxaE1X4LMUj7Y6Bq-cwRxEh&feature=shared

Guest Name: Mikki Collins

Guests Social Handle: https://www.linkedin.com/in/mikki-collins-36b631146/

Guest Bio: Mikki is an award-winning Content and Experience Designer for Pickle Jar Communications. She previously worked for the University of Chichester for 5.5 years as a Digital Content Producer, leading digital content campaigns and the University's social media channels. During her tenure, she helped Chichester achieve the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion at the ContentEd Awards in 2022 for the University’s podcast about minority groups.

About the Podcast

Host

Day Kibilds

Day is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.

Interviewee

Mikki Collins

Mikki is an award-winning Content and Experience Designer for Pickle Jar Communications. She previously worked for the University of Chichester for 5.5 years as a Digital Content Producer, leading digital content campaigns and the University's social media channels. During her tenure, she helped Chichester achieve the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion at the ContentEd Awards in 2022 for the University’s podcast about minority groups.

Talking Tactics

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment metric: inquiries, booth visitors, apps completed, deposits, reach, engagement, registrations, views, you name it. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a lot of money. And because this podcast focuses on single tactics from idea to results, what you hear will feel like something you can immediately go try yourself.