A Roadmap to Web Accessibility Success for Higher Ed Marketers

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Raman Bhalla is AVP of University Web Services at Rochester Institute of Technology (RIT). In this role, he’s responsible for the strategic vision, design, development, and maintenance of the university’s web properties. Among his many accomplishments, Raman led the first-ever comprehensive deployment of RIT’s web presence. Raman is a seasoned MarTech leader with 15+ years of experience managing creative and technical teams towards delivering exceptional user-centric digital experiences. His interests are UX, web accessibility, SEO, and web governance. With an MBA from LaTrobe University, Australia, and an MS in IT from RIT, Raman enjoys leveraging data and technical solutions to deliver on business goals.