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About the Episode

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About the Episode: 

In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make university websites not only more engaging and inclusive but also improve their SEO performance. Through her expert lens, Christina discusses the critical role of website design in addressing the enrollment cliff, emphasizing the importance of creating a welcoming online environment that reflects the university's brand and makes every visitor feel like they belong.

How Tos on this Episode:

  • Learn to apply Universal Design for Learning principles to make your university website a more engaging and inclusive platform that addresses the demographic cliff.
  • Discover strategies for creating a user-friendly website that attracts and retains students through improved engagement and accessibility.
  • Understand the steps to make your website more accessible, thereby improving its SEO performance and visibility among prospective students.

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!  

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook. 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com

Connect with Us at the Engage Summit: Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!




About the Podcast

Allison Turcio

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Christina Inge

Interviewee

Christina Inge

Christina Inge is the Online Infrastructure Manager at the Brandeis University Innovation Center, where she specializes in creating a welcoming website that serves a wide range of stakeholders. She has over 20 years' experience in digital media and learning design. She also teaches digital marketing and media at Brandeis and at Northeastern and Harvard in their divisions of continuing education.

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