Mastering the Student Inquiry Moment

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Problem solver. Relationship builder. Changemaker. Champion of individuality for brands. Lover of design. Angie is an accomplished marketer and creative leader with more than 10 years of experience developing successful brands, teams and marketing strategies. With a strong ability to move between the creative needs of a brand and the vision to craft and execute its strategy across paid, earned, and owned platforms, Angie believes it is important to constantly evolve; to push every medium and to create honest, unique work with a purpose. She loves the challenge of finding ways to break through, stand out, connect with people and encourage a deeper conversation. Specialties: Brand strategy, creative and messaging development; Multi-disciplined and multi-media creative team management; Traditional : New media integration (including broadcast, print, web, mobile, email/database, social, direct mail); B2B marketing. Follow Angie on social media at... Twitter: @thatsamohr LinkedIn: /in/angiemohr/