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The Application with Allison Turcio
Episode 37
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Allison Turcio
Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Jeremy Tiers
Over the past 10 years Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.
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