Ep. 38: Marketing Faculty Scholarship

About the Episode

The what's what...

About the Episode: In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia.

How Tos from the episode include:

Finding your first faculty partners
Translating academic work into engaging content for broader audiences
Understanding the barriers that may hinder the promotion of faculty scholarship
Encouraging the academic community to see the value in making scholarly work more accessible and impactful outside traditional academic circles

About the Show: The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.

Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows, too!

Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Connect with Us at the Engage Summit: Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.

Learn more and register at engage.element451.com — we can’t wait to see you there!

About the Podcast

Host

Allison Turcio

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.

Interviewee

Tara Ebrahimi

Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications. She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.

The Application with Allison Turcio

Hosted by Allison Turcio, The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives.