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The Application with Allison Turcio
Episode 16
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Allison Turcio
Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College, a marketing professor, freelance marketing consultant, host of The Application Podcast, and publisher of the Higher Education Marketer's Digest. She is known for her innovative and student-centered approach to college-wide marketing, market research, and enrollment communications efforts. The Siena team and their partners have won numerous awards, including a Best in Show Educational Advertising Award and AMA's inaugural Emerging Marketer in Higher Education Award She is a frequent presenter at industry conferences, including American Marketing Association’s Symposium for the Marketing of Higher Education, eduWeb and others. She serves on the Editorial Board for the Journal of Education Advancement & Marketing. Allison was selected for the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration award in 2020. She holds a doctorate degree in higher education leadership from Northeastern University, a master’s in communications and bachelor’s in English.
Kyle Campbell
Kyle Campbell is the Founder of Education Marketer. Every week on a Tuesday, he publishes a quirky overview of higher ed news, analysis and demand gen strategies. He brings over a decade of higher education experience to his role and he’s committed to sharing how enrollment marketers can grow and monetise audiences. You’ll find him writing daily on LinkedIn or at educationmarketer.co.uk
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