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About the Episode
The what's what...
Saint Jerome is quoted as saying, “Good better best, never let it rest until the good is better and the better is best” [this quote feels like it needs a bouncing ball to make it into a sing-a-long - Enrollify swag to the team who sends a video of you singing this lyric]!
But really…as higher ed marketers and enrollment management professionals, how does this translate? Mickey and Jamie, as higher education vendors, are in the business of fixing or helping clients come up with solutions to issues that they’re facing - trying to create the BEST possible scenario. AND these two guys have been around long enough to see examples of when change is hard or IMPOSSIBLE because the investment (or perceived value of) the customer experience is not worth the cost of change - and this doesn’t always have to do with a higher ed CRM. In short, service processes and culture are very hard to change!
So with all that is on your list this summer…
- What items are you thinking about that need to be fixed?
- With what systems are you hoping to “make the good better or the better best?”
- What low hanging fruit is in your focus of control and ready for harvest?
Whether you find yourself in a system that needs bigger aspirations on the techside or if your team needs a higher level CRM to make an impact - take a beat to listen. Hopefully you’ll leave with some insights and the ability to look from a different perspective for the solutions you need.
This episode is brought to you by Goodkind — an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.
CRMprov is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.
Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!
About the Podcast
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!
We partner with the best, to provide the best information.
A video engagement platform
Video. You know you need it. You know it’s all but expected from Gen Z. But you’ve got no time, little budget, and your marcomm department is two months late on those new program brochures they promised...so asking them to help with a video? Forget it. But what if video could be as simple as sending an email to a prospective student? Meet Goodkind — an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.learn more
CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!
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