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About the Episode

The what's what...

In today’s environment, almost every institution has a functioning CRM. But, is the software platform offering all the benefits and solutions that your institution needs to maximize process and efficiency?  

Mickey joins up with an old friend and colleague, Len Lipkin, to discuss what is the better solution - a single system (that might be the “jack of all trades - master of none”) or a primary CRM with other third party solutions “bolted onto it.” Len - who has been a professional higher ed implementation consultant and currently owns this responsibility at the University of the Arts in Philadelphia, brings years of practical experience to this conversation.

Have you been trying to tighten a process, but you have to make your CRM & data meld with other systems within the institution? Have you been wanting more out of your CRM - but your current software doesn’t offer the feature? Have you been wondering if adding a 3rd party solution will improve or lead to the demise of your current CRM or the data/insights you get from it?

Does any of this sound familiar? If so, take 30 minutes and listen to the practical experience and quizzical insight that the CRMprov team and guests offer during the first segment of this 2-part series. 

About CRMprov

CRMprov is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason

Host

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Len Lipkin

Interviewee

Len Lipkin

Len Lipkin is the Associate Vice President for Information Technology at The University of the Arts, in Philadelphia. Among his numerous strengths, is the ability to cultivate strong partnerships between technology teams and nontechnical stakeholders across all levels of an organization. This includes building IT teams that are engaged and passionate.  Len finds equal comfort in a boardroom and directly diving into technology. A strong problem solver, who sees problems as opportunities rather than obstacles, Len’s specialities are higher education technology leadership, program alignment/organizational readiness, software product strategy, project management, requirements and business process analysis, and administrative systems for higher education, particularly ERP, Student Information Systems (SIS), and CRM.

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