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About the Episode

The what's what...

We kick off season 2 with Kyle Campbell - the founder of Education Marketer (based in the UK).  Everyday Kyle helps people learn about marketing trends and become better creators (great gig).  He started his business with an audience and an idea. He is a creator and every day helps others become better at their creative marketing craft. 

Recent surveys indicate that over 50% of Gen Z or Alpha students want to be (or already are) creators. But the difference is, this generation of creators doesn’t see this (necessarily) as their full time gig….but it is a BIG part of who they are. 

Jamie and Mickey (with their more typical American voices) discuss this topic of creators with Kyle (with his AMAZING British accent). Here is a snippet of some of the questions they discuss…

  • How is higher education responding to this “desire to create” generation? 
  • How are we helping this generation learn more about being a better creator?  
  • How are we, as higher ed professionals, taking advantage of their creativity and capitalizing this intrinsic desire to create?  
  • Are institutions willing to give away central control (in branding) in order to leverage the audiences that this generation of creators already have?

This is an episode you cannot afford to miss. It will shape your thinking and help you to challenge conventional thinking and consider creativity differently.  Join us and share the episode with someone who thinks about creating differently!

This episode is brought to you by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society, so they use their expertise to help colleges and universities recruit and train the next generation. They work closely with deans, administrators, and faculty who are worried about their programs’ success and need additional expertise to remain relevant and appeal to their stakeholders. UNINCORPORATED's mission is to help colleges and universities enhance their programs by providing strategic direction and expertise in branding, marketing, and design.

CRMprov is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Mickey Baines


Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason


Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Kyle Campbell


Kyle Campbell

Kyle Campbell is the Founder of Education Marketer. Every week on a Tuesday, he publishes a quirky overview of higher ed news, analysis and demand gen strategies. He brings over a decade of higher education experience to his role and he’s committed to sharing how enrollment marketers can grow and monetise audiences. You’ll find him writing daily on LinkedIn or at

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