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About the Episode

The what's what...

In today’s environment, almost every institution has a functioning CRM. But in most cases, there are supplemental items that need to be added to the CRM in order to meet all the technology needs of a given campus.  Does any of this sound familiar? 

In this episode, Dr. Terricita Sass connects with Mickey and Jamie to provide insight on the very practical matters related to technology on the campuses that she has been involved with.  Specifically, she addresses the following areas:

  • What does data governance look like on her current campus?
  • How is new technology introduced (software that supplements the CRM tech stack)?
  • Which departments are involved in the process of data governance - how far into the student experience does that go?

Dr. Sass provides an amazing perspective response to some of the governance questions that MOST EVERY institution needs to grapple with. She has shepherded a process on campus that many can learn from!  

This episode is INVALUABLE with relevant content that sits at the NEXUS of high tech and high touch!  

You can’t afford to not listen to this one - you’ll walk away with some practical and theoretical takeaways! 

CRMprov is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

About the Podcast

Mickey Baines


Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason


Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Dr. Terricita Sass


Dr. Terricita Sass

Dr. Terricita Sass is the Vice President of Enrollment Management and Student Success at Reynolds Community College where she has served for three years.  She is responsible for providing leadership for all of the support services for students outside of instruction. Prior to arriving at Reynolds, she served four years as the Associate Vice President for Enrollment Management at Southern Connecticut State University, and 10 years as the chief enrollment management officer at Norfolk State University.  She is currently a Board member and most recent 2022 state conference co-chair for the Virginia Network for Women which is a nationally affiliated network of the American Council on Education (ACE).  Dr. Sass is currently an Aspen Presidential Fellow. The program focuses on preparing community college leaders.  She is an AASCU Millennial Leadership Institute Protégé, and has completed other leadership programs such as the Harvard Institute for Management and Leadership in Education (MLE).   She received a Bachelor of Business Administration in Accounting from Francis Marion University, a Master of Arts in Urban Affairs from Norfolk State University and a Ph.D. in Leadership for Higher Education from Capella.  She is married and has two adult children.  She enjoys audiobooks on a variety of subjects, organic gardening and traveling.  

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