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About the Episode

The what's what...

Learning how to flirt is not everyone’s strong suit - in fact, some people are exceptionally bad at it (you know who you are).

For the average higher ed institution, there might not be too much attention paid to the little but CRITICALLY IMPORTANT things. In fact, there is typically an over-investment made in pushing the “learn more” and “apply now” transactional moments while the little nuances or “wow moments” are labeled as frivolous..  

But does your institution push transactions too much and too fast?  Are you force-feeding your prospects so much that they are “spitting out” what you are giving them?  Have you done enough to create the “little wows” that are necessary to build the relationship and create a customer for life?  

This episode is a true riff!  Mickey and Jamie get together to regroup after speaking with Eric Keiles (episode 15) and it turns out that they have a lot to talk about.  If you’re getting to the point in the year when it’s time to assess your CRM communications and process, you’ll want to listen to this episode to make sure you’re upping your flirt game (in the appropriate way).

About the Podcast

Mickey Baines

Host

Mickey Baines

Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.

Jamie Gleason

Host

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

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