About the Episode
The what's what...
There is a joke in the higher education space - professionals who make the switch from working 'on campus' to the vendor side often refer to themselves as moving to the 'dark side.' Maybe the moniker is a bit sinister, or maybe not! In this episode of CRMprov, Mickey and Jamie riff with Amy Maltagliati from the University of New Hampshire about her journey to the 'tech side.'
As a former college athlete and admissions recruiter, Amy is now a member of the recently-centralized Salesforce Tech Support team that supports all campuses of the UNH system. As a former admissions professional with a depth of knowledge in communications flows, enrollment data, personalization tools, and other enrollment tactics, Amy now has the opportunity to apply that industry insight with her nine-person tech team within the Salesforce ecosystem.
Are you interested in moving to the tech side? Does your campus need to bring your tech team closer into the enrollment process, or vice versa? Is tech or a lack of support impacting your growth goals? Listen up and gain valuable insight from Amy about how she supports admissions in her current role at Salesforce.
About the Podcast
Mickey Baines leads the technology services practice at Kennedy & Company. Kennedy & Co assists colleges and universities in the selection, implementation, customization and integration of various CRM technologies, including Salesforce, TargetX, Slate and others. They lead projects of all sizes for public and private two and four-year institutions. Whether he's working hands-on in an enrollment strategy project, leading a CRM implementation or speaking at a conference, the goal is the same - to help higher ed professionals implement technologies, strategies & tactics that engage and enroll more students.
Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!
I am a higher education strategist with over a decade of experience in recruiting, admissions and enrollment management roles. I am also a Certified Salesforce Administrator, a Lean Black Belt, and a Certified-Agile Scrum Master who champions continuous, innovative thinking to foster the ability to strategically meet and exceed goals at colleges and universities. With a strong emphasis on collaboration and teamwork, my project management and leadership styles focus on utilizing the Salesforce platform for data-driven decision making and creating proactive changes to achieve successful outcomes. I currently work as a Salesforce Administrator and Process Analyst at the University of New Hampshire (UNH) on the Enterprise Technology & Services CRM Service Line. My role focuses on Salesforce Administration, process improvement, business intelligence and analysis, and project management. I design, implement, and support Salesforce solutions for UNH as part of a larger team that supports CRM for all institutions within the University System of New Hampshire (USNH). I provide technical and analytical expertise in support of CRM-related projects and business analytics initiatives. While doing this, I also develop, implement, manage, and optimize current processes within the CRM.
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CRMprov is a biweekly show that reveals how institutions can experience growth through technology. Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!
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